Tam
Danier
I'm passionate about turning ambition into market success. I thrive at the intersection of strategy and execution, helping founders and executives win.
With 10+ years guiding both ambitious founders and Fortune 500 executives from idea to market success, I specialize in de-risking innovation and accelerating product-market fit. As Managing Director of Good Ideas Only, I've scaled our strategy studio into an acquisition-ready business while delivering strategic initiatives for brands like Hilton, Expedia, Delta, Pfizer, and Verizon.
My proven frameworks—DVFU (Desirability, Viability, Feasibility, Usability) and WMBT (What Must Be True)—are designed to uncover hidden risks and validate critical assumptions before scaling. This systematic approach has helped clients launch successful products, validate market opportunities, and develop scalable innovation processes, all while reducing time-to-market and minimizing costly mistakes.
Whether partnering with corporate leaders driving new ventures or startup founders seeking product-market fit, I deliver disciplined strategy through customer discovery, market validation, and strategic roadmapping—translating executive vision into executable plans that drive measurable outcomes.
10+
Years of Experience
50+
Projects completed
30+
Happy Clients
recent talks
EMEA Director of Brand Strategy at X | Cofounder of Resonance Festival | SXSW Advisory Board | Author of Just Evil Enough